Top 5 Consumer Finance Apps on Android in Mexico for Q4 2022

In Q4 2022, the top consumer finance apps on the Android platform in Mexico demonstrated diverse trends in their weekly downloads and active user metrics. Below is a detailed analysis of the performance of BBVA México, Banco Azteca, Banco del Bienestar Móvil, Nubank: conta, cartão e mais, and Citibanamex Móvil.

BBVA México saw fluctuating weekly downloads, starting at approximately 175K in late September and ending the quarter at around 144K. The app maintained a high level of weekly active users, peaking at about 8.1M in early October before a gradual decline to approximately 7.6M by the end of December.

Banco Azteca experienced relatively stable weekly downloads, ranging from 117K to 137K throughout the quarter. Active users showed an upward trend initially, peaking at about 4.3M in mid-November, before slightly declining to around 3.9M by the end of December.

Banco del Bienestar Móvil had a notable spike in downloads in late October, reaching approximately 239K. However, weekly downloads fluctuated significantly throughout the quarter. Active users showed a peak at around 367K in early November, with a slight decline to approximately 270K by the end of December.

Nubank: conta, cartão e mais displayed a consistent weekly download trend, ranging from approximately 45K to 88K. Weekly active users remained relatively stable, peaking at around 1.5M in mid-November and ending the quarter at approximately 1.5M as well.

Citibanamex Móvil saw weekly downloads ranging from approximately 54K to 72K throughout the quarter. Active user numbers peaked at around 2.9M in early October, with a gradual decline to approximately 2.5M by the end of December.

These insights were sourced from Sensor Tower, where more detailed analytics and data can be found.